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Clearview Capital rebrands retail agency platform as The Barcode Group

Clearview Capital Fund IV, and its affiliates (Fund IV) have created The Barcode Group by rebranding the holding company formed in 2021 to merge Infinity Worlds, Belmont Partners and Portu-Sunberg (including wholly-owned subsidiaries Tana Sales and Marketing, Avenue C, and Retell).

The Barcode Group brings together three industry leaders with decades of combined expertise serving established and emerging national brands and private label suppliers across retail channels including Target, Walmart, Amazon, and Costco with a shared commitment to exceptional service.  

The Barcode Group will serve as the holding company and umbrella organization for six divisions within the three merged companies, which will each retain their existing brands to best leverage the specialised expertise and partnerships with vendors and retail partners while leveraging the resources and strategic services of the combined platform.

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