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Downing Ventures provides follow-on investment for automated marketing platform Upp

Downing Ventures has provided a follow-on investment for portfolio company Upp Technolgies ltd (Upp).

Founded in 2019, Upp enables brands and retailers to thrive by connecting Google’s Ads data with product performance data. This enables the delivery of automated retail performance with performance insights, optimisations and improvements that are automatically executed. Upp includes high profile retailers such as nkuku, Charles Tyrwhitt and Poundshop.com as its clients. 

Downing Ventures first invested in Upp in 2016 and will continue to support the company as it continues on its growth journey.

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