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EQT partners with Google Cloud to accelerate port-co AI adoption

EQT AB has partnered with Google Cloud to accelerate artificial intelligence adoption across more than 300 companies in its private equity portfolio, underscoring the growing convergence between large asset managers and hyperscale cloud providers, according to a report by Reuters.

Under the agreement, portfolio companies spanning sectors including enterprise software, healthcare and industrials will gain access to Google Cloud’s AI infrastructure and tools, including the Gemini Enterprise Agent platform, alongside cybersecurity capabilities designed to support large-scale deployment of AI applications.

The collaboration is aimed at speeding up implementation of AI-driven workflows across portfolio businesses, while also providing early access to selected future Google Cloud AI products. The initiative reflects a broader trend among private equity firms to embed AI enablement as a core value-creation lever across holdings.

Google Cloud engineers will work directly with EQT’s internal AI transformation team, which comprises a small dedicated group focused on deploying and scaling AI solutions across the firm’s portfolio. The partnership also provides access to Google’s broader partner ecosystem, including large consulting and systems integration networks.

The arrangement is part of a wider industry pattern in which major private markets investors are formalising relationships with leading AI developers. Similar agreements have been struck with firms such as Thoma Bravo and Vista Equity Partners, reflecting a competitive push among cloud and AI providers to distribute tools through portfolio-level channels.

At the same time, rival private equity firms including Blackstone Inc. and TPG Inc. have been working with leading AI developers such as OpenAI and Anthropic to integrate generative AI capabilities into portfolio operations and product offerings.

The partnerships also create potential commercial pathways for portfolio companies, which may be able to distribute their own software and services through cloud marketplaces, expanding go-to-market channels and embedding themselves more deeply into AI ecosystems.

EQT said the initiative is designed to help management teams “future-proof” their businesses by embedding AI capabilities more deeply into core operations, as competition intensifies across industries to deploy machine learning and generative AI tools at scale.

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