Forward Consumer Partners (Forward), a private equity firm that focusses on investments in branded consumer businesses, has held the final close of its oversubscribed debut fund, Forward Fund I (Fund I), at its hard cap of $425m.
Launched in June 2023, Fund I attracted support from a diverse base of global investors. Forward held a single close for Fund I and did not use a placement agent.
Forward’s core strategy will make majority equity investments of $25m to 100m in growing and well-positioned consumer brands, and can execute larger transactions with the support of its substantial co-invest network. In addition, the firm also operates Fast Forward, a strategy which incubates consumer brands from inception.
