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Fund investors call out private equity houses with substandard marketing materials, photography and websites

A significant 88 per cent of Limited Partners (LPs) surveyed in the Brackendale Private Equity Corporate Identity LP Sentiment Survey H2 2021, says that even if a private equity fund was producing strong returns, it would matter to them if it had badly designed or poorly written investor marketing materials.

A lack of professionalism in wording and design suggests the GPs are not focused on their investors, makes it hard to understand their uniqueness and competitive advantages, and speaks of incompetence or arrogance, according to some of the comments made by LP fund investors.
 
A hefty 94 per cent of LP respondents expressed a preference to see quality photographs of teams managing private equity funds. 

Some 69 per cent of LPs said they would be somewhat discouraged from making an investment in a private equity fund if it had a substandard website. Of this 69 per cent, nearly a fifth went as far as to say they would be entirely discouraged.

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