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General Mills invests $15m in funds for minority and female entrepreneurs

General Mills’ venture capital arm, 301 INC, is to invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital.

These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food entrepreneurs.

Fearless Fund, a fund built by women of colour, invests in women-of-colour-led businesses seeking pre-seed, seed-level or series A financing, with a mission to bridge the gap in venture capital funding for founders building scalable, growth aggressive companies.

Supply Change Capital, a women and Latina powered venture firm, invests at the intersection of food, culture and technology. The firm catalyses early stage food and food tech founders with a focus on sustainability, health and diversity.

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