The private markets fundraising environment is set for a strong rebound in 2025, with private debt and growth equity emerging as key investment areas, according to a new study by CSC, a provider of global business administration and compliance solutions.
The report, Future Private Capital CFO 2025: Transforming Challenges into Opportunities, surveyed 300 general partners (GPs) and 200 limited partners (LPs) across North America, Europe, and Asia Pacific to assess their outlook for the coming years.
The study found that 57% of GPs view private debt as a top investment focus, with 81% expecting investor demand to rise over the next two years. Growth equity (66%), venture capital (53%), and real estate (51%) were also highlighted as attractive asset classes, reinforcing an ongoing diversification trend in private markets.
Marshall Saffer, Managing Director of Funds and Capital Markets at CSC, noted that higher interest rates have made leveraged buyouts more expensive, prompting many GPs to shift toward growth equity as a preferred strategy. This trend is especially pronounced in Asia Pacific, where 72% of GPs are considering launching funds in the sector.
Geographically, North America remains the most attractive market for expansion, with 52% of GPs targeting the region. However, Asia (49%) has now overtaken Europe (45%) as the second-most preferred destination for new opportunities, reflecting shifting macroeconomic conditions.
Agnes Chen, Regional Managing Director, APAC at CSC, highlighted Asia Pacific’s growing appeal: “APAC’s rising appeal is a testament to growing investor confidence in the region, marking a shift from previous years” she said. “With improving fundraising conditions and a clear move toward diversification, private markets are poised for a dynamic and opportunity-filled 2025.”
