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Gresham House Ventures backs retailtech super-app Proximity Insight

Gresham House Ventures, a growth equity investor specialising in software and digitally driven businesses in the consumer, healthcare and services sectors, has invested GBP5 million in retailtech specialist Proximity Insight (PI).

Using the PI app, retail teams can instantly get to know each customer through their profile, displaying their preferences, trends, and purchase history. Equipped with customer knowledge, retail teams can then use PI’s full functionality to communicate, serve, and transact with customers all from a single tool. This complete end-to-end, omni-channel functionality is what makes the Proximity Insight app “super” for retailers, providing them with an enormous competitive advantage, both digitally and in-store.

PI is the only retail solution of its kind natively built on top of the Salesforce platform, augmenting the benefit of Salesforce products, while also integrating smoothly with all other leading CRM and commerce software solutions.

The growth capital investment, which is part of a GBP5.5 million investment round alongside existing individual investors, is PI’s first from an institutional investor and follows significant growth in 2021, with revenues increasing over 100 per cent year-on-year.

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