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Greycroft and Crosslink lead USD12m Series A investment in Amplify

Amplify Life Insurance, a digital life insurance platform focused on helping customers build wealth through permanent life insurance, has raised USD12 million in a Series A funding round co-led by Greycroft and Crosslink Capital.

Other investors who participated include Conversion Capital, Anthemis, and Transverse Asset Management.

Amplify is digital platform that offers customers the ability to invest in public equities or alternative investments with their life insurance premiums, accessing tax-free returns throughout their lifetime. 

After incorporating in September 2019, Amplify raised its seed round in January, 2021. Since launching a customer-facing platform in 2020, Amplify has been growing over 400 per cent Y-O-Y and has helped thousands of customers with a life insurance investment plan.

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