Private investment firm Guardian Capital Partners has acquired the assets of Rose America Corp the compnay behind the dog toy brand Hyper Pet.
In addition to dog toys, the company also designs, manufactures and markets pet collars and leashes and other useful pet products under the Hyper Pet brand, PetWear brand and private label.
Guardian Capital Partners has been proactively seeking to make investments in the pet products sector; an industry that has grown to USD61 billion in 2015 with a 4.5 per cent CAGR over the last five years and is comprised of approximately 85 million pet owners in the US alone. Guardian structured and led the transaction, and also brings to the company its robust operating partner network, several new outside board members and other professional, customer and sourcing relationships.
Peter Haabestad, Co-Founder and Managing Partner of Guardian Capital Partners, who led the transaction for Guardian, says: “Hyper Pet is a category leading innovator in the pet products space; we look forward to partnering with the entire Hyper Pet executive management team and bringing the necessary resources, guidance and governance to further develop and accelerate the company’s growth strategy.”
Randy Woods, CEO of Hyper Pet, adds, “We have had a successful 30+ year run under the prior family-owned structure of the company. We are thrilled to partner with Guardian Capital Partners and to embark on the next chapter of growth for the benefit of the company and our valued consumers.”
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This latest fundraising by Kreos illustrates the strength of Goodwin Procter’s international funds practice across all asset classes and how it complements the firm’s vibrant private equity practice as it continues to grow, most recently with expansion in Europe.
Simon Hirtzel, General Partner and COO of Kreos, says: “We were impressed throughout by the way the Goodwin Procter team, who were highly responsive throughout the fundraising, combined the depth of their experience with a pragmatic stance in negotiations and a very practical approach to the constantly changing regulatory and legislative environment."
