Harbottle & Lewis has advised social media monitoring company, Brandwatch, on its USD6 million investment round led by Nauta Capital.
The funding will fast track Brandwatch’s plans to bring innovative products to market, expand internationally and bolster its sales and marketing teams.
Founded in 2007 by Giles Palmer, Brandwatch is based in Brighton, UK, with offices in New York and Germany. Since its launch in August 2007, Brandwatch has acquired more than 300 clients and several thousand users, including global brands and agencies such as HSBC, DDB, Ipsos and Mediacom.
“We are extremely pleased to be part of Brandwatch and to be able to contribute to its future success,” says Nauta Capital General Partner Carles Ferrer. “We have followed the space and the company very closely for a long period and believe it has true potential to lead the segment internationally. Giles and the team have done a superb job building the strongest product and positioning the company as leader in several markets.”
Giles Palmer, Founder and CEO of Brandwatch, says: “We started as a small bunch of geeks that lived by the sea with a passion for technology and innovation. Today we are a bigger bunch with bigger aspirations, and now not everyone is a geek. The funding means we can focus on leading the market with innovative products and hire more of the right people to join our team and build on the small success we have already achieved.”
Tony Littner, Head of the firm’s Venture Capital Group, advised Brandwatch on the investment with support from Adam Mitton, Partner in the firm’s Intellectual Property practice and Shrina Shah, assistant in the Venture Capital Group. “Having acted for Brandwatch since the time of the company’s initial seed funding back in 2006, it has been very satisfying to be part of its growth and success and we look forward to the company’s continuing development,” says Littner.
"Harbottle were a trusted part of the team throughout this investment process,” says Palmer. “The expertise, support and invaluable guidance they provided ensured we reached the best deal. Having worked together before, I knew we’d get the same level of commitment and it has been a pleasure to have them on board again and part of our exciting journey."
