HarbourView Equity Partners, an alternative asset management company focused on investment opportunities in the sports, media and entertainment space, has invested in Mucho Mas Media, a Latinx multimedia platform producing content for global audiences.
Through this investment, HarbourView will work closely with Mucho Mas’ management to drive ROI, leveraging HarbourView’s proprietary data-driven insights into global audiences to deliver value to Mucho Mas and the HarbourView stakeholders, according to a press release.
Alongside Mucho Mas, HarbourView will executive produce the films in the Mucho Mas content slate, including the upcoming feature The Long Game, an adaptation of Humberto G Garcia’s golf novel Mustang Miracle.
The investment marks HarbourView’s second partnership in the film and television space, following its investment in Charles D King’s multi-platform media company MACRO in 2023.