Healthy indulgence, and the experience of retail

As social life becomes digitised, consumers are increasingly looking for in-person retail experiences which offer a break from the online world. Verlinvest’s portfolio company Insomnia Cookies has utilised this trend to help create value.

Verlinvest Director Alex Rosenthal explains the firm’s investment thesis and value creation levers (0:06); the popularity of ‘healthy indulgence’ (2:37); the opportunities for experiential retail (3:56); the story behind Insomnia Cookies (6:09); the ways in which the company has been able to create value (7:25); and the trends for the sector as a whole (9:54).