HIG Growth Partners (HIG) has sold its portfolio company, Telescope Inc, a provider of real-time fan engagement solutions for live events, gamified second screen experiences and interactive livestreams, to Bally’s Corporation.
Telescope’s first-in-class products and services will amplify the Bally’s Interactive, Bally Bet and Bally Sports brands, enabling viewers and players to have an integrated experience that allows them to engage on a multitude of platforms and channels, including online and offline. By delivering customised and interactive content, as well as deeply engaging social experiences, Telescope will connect with Bally’s customers in innovative ways, providing opportunities for Bally’s to attract a younger demographic and augment its loyal customer base. In addition, Telescope provides industry-leading voting solutions via social, online and SMS; sweepstakes, and contests to rewards fans; content creation services; live streaming with custom graphics for all mediums; and campaign management tools that optimize audience engagement.
Adi Dhandhania, Senior Vice President of Strategy and Interactive for Bally’s Corporation, says: “We are excited to integrate Telescope and its innovative audience engagement products into Bally’s growing and diversified portfolio of interactive assets. Mobile technology continues to play an increasingly significant role and Telescope brings an expert level of creativity, innovation, and effectiveness in the social and digital media space that we are confident will enhance our customers’ interactivity and engagement with our products. We look forward to working alongside the Telescope team to not only strengthen the business, but also develop new engagement tools that we can leverage across our expanding media and digital footprint.”
Jason George, Telescope’s Chairman, says: “HIG has been a fantastic partner to our management team, supporting our long-term strategic vision and transformation into a digital-first, real-time experiential technology business. In addition to continuing to provide best-in-class solutions to our highly valued customers, we look forward to working across the Bally’s family to drive new fan engagement opportunities across their growing customer and viewer base.”
HIG Principal, Anish Sheth, adds: “We have truly enjoyed our partnership with the entire Telescope team, and believe Telescope’s interactive solutions and technology platform will enable Bally’s to further engage with its viewers and players in unprecedented ways. We are excited to see what lies ahead for Telescope as they become an integral part of Bally’s growth.”
