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Highlander’s Lund International acquires Prestige Fender Flares

Lund International, a portfolio company of Highlander Partners, has acquired the Prestige Fender Flare assets of Empower Group.

Prestige Fender Flares is a designer and producer of premium quality fender flares sold throughout the US.

Co-founders Anthony Liu and Robert Chen, who have built Prestige into a leading provider of fender flares in the automotive aftermarket, will join Lund in a management capacity focusing on new product development. 

Liu and Chen say: "We are excited to complete this transaction with Lund and look forward to leveraging its extensive, multi-channel distribution capabilities to continue to grow in the fender flare market and other new product categories."

Mitch Fogle, president of Lund, says: "The addition of Prestige’s fender flares to the Lund family of products solidifies our leadership in the automotive aftermarket accessories industry.  We look forward to working with Anthony and Robert to maximize the potential of the excellent product offering they have developed and exploit their combined new product ideas."

Prestige is the first add-on acquisition completed by Lund under Highlander’s ownership.

Jeff L Hull, chairman of Lund International and managing partner of Highlander, says: "This acquisition is validation of Lund’s desire to be a leader across all product categories in the exterior aftermarket automotive accessories market. It also serves as confirmation of our ongoing interest in utilising an acquisition-based strategy as appropriate to complement our organic growth efforts. We continue to evaluate numerous other potential acquisitions and are always on the lookout for new opportunities."

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