IK Partners’ (IK) IK Small Cap III Fund has acquired a significant minority stake in Remazing, a marketing services and software provider focused on the Amazon marketplace.
IK is investing from its dedicated pool of Development Capital, acquiring its stake from the founders who are reinvesting alongside IK.
Remazing was founded in 2016 by Hannes Detjen and Emil Beck and was developed to serve the growing demand from consumer brands to market their products directly on Amazon. Today, the Company is the largest independent provider in the market, serving over 100 corporate clients globally and employing over 100 e-commerce experts who are based in its headquarters in Hamburg and across local hubs in Barcelona, London, Paris and Turin.
With Amazon broadening its market reach across product segments and geographies in recent years, Remazing developed a full-service offering around content creation, management and monitoring supported by Remdash, its own proprietary software. The Company supports a range of brands selling products across the Beauty & Health, Household & DIY, Sports and Baby segments, counting leading companies such as Henkel, Under Armour and Tonies among its clients.
IK has acquired a significant minority stake in Remazing with Hannes, Emil and Managing Director Filip Egert and Chief Technology Officer Timo Helken reinvesting alongside.
