European mid-market private equity firm Inflexion has sold a majority shareholding of premium British skincare brand, Medik8, to L’Oréal Groupe. As part of the transaction, Inflexion will retain a minority shareholding in Medik8.
The partnership with L’Oréal will allow Medik8 to deepen its presence in existing markets and expand globally.
Founded in 2009 by British scientist Elliot Isaacs, Medik8 is a premium clinical skincare brand, offering high-quality active skincare products which deliver clinical results without compromising on experience. Medik8 formulates and manufactures its products in-house in its UK Innovation Centre.
During Inflexion’s four-year investment, Medik8 has achieved significant global growth, tripling both its headcount and sales, expanding across Europe, Australia, and notably strengthening its US presence with US revenue share increasing sevenfold.
With Inflexion’s backing, the brand has enhanced its digital capabilities, driving a six-times increase in direct-to-consumer sales, and opened a 100,000 sq. ft. Innovation Centre in the first year of the partnership, tripling R&D, and operational capacity.
Significant investment in organisational design saw the appointment of a Chair, CEO, CPO and CMO and new roles in digital, data, innovation and sustainability with Medik8 achieving B Corp™ certification in 2024, underscoring its commitment to sustainability.
