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Innovid completes TVSquared acquisition

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has completed its cquisition of TVSquared, an independent global measurement and attribution platform for converged TV.

The transaction unlocks a new independent currency-grade standard for cross-platform TV measurement, powered by the scale and automation of a global ad server. Combining Innovid’s expansive ad serving footprint of more than 95 million connected homes, with TVSquared’s TV measurement and attribution platform, inclusive of TV viewing and ad occurrence data across millions of households globally, creates an independent, single source of truth for advertisers.

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