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iQ media Secures USD9m from Edison Partners in Series B Funding Round

Media intelligence provider, iQ media, has secured USD9 million in Series B funding from leading growth equity firm, Edison Partners, to support continued rapid growth and product expansion.

Since releasing its flagship media intelligence platform in 2010, iQ media has grown from an organisation of 5 to 80+ media intelligence professionals. iQ media has also expanded its offering to include a first-to-market brand recognition and impact visualisation technology which captures and analyses 3,600 data points during each hour of television. As a result of these technology-driven product advancements, iQ media is uniquely positioned to break into evolving marketing technology landscape, leveraging the success it has seen in the PR market.
 
“Partnering with Edison went far beyond securing funding. We were searching for a strategic partner who knew the industry and knew how to accelerate our growth trajectory,” says John Derham CEO & Founder of iQ media. “When we looked at the entire investor landscape, it was an obvious choice that Edison fit this profile perfectly.”
 
This investment comes at a key moment in the company’s growth; the iQ media team now supports more than 300 customers across 14 industries ranging from consumer goods, sports and entertainment, education and nonprofits. The company will use this investment to fuel the development of the next generation of its integrated data platform, expand its sales and support departments, and accelerate innovations within its existing media intelligence offering. In addition, iQ media plans to release several industry-exclusive product enhancements over the next few months, further defining its commitment to streamlined, comprehensive media analytics solutions for PR and marketing professionals.
 
“iQ media is uniquely positioned to deliver better data and deeper analysis that address the complexities of modern marketing attribution for the Chief Marketing Officer,” says Michael Kopelman (pictured), General Partner at Edison Partners. “We are excited to be partnering with a team who is redefining the media intelligence landscape.”
 

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