Mid-market private equity firm LDC has made a significant investment in Blis, a global programmatic advertising company, to support its international growth plans.
Blis is an audience-first platform that doesn’t rely on personal data. As an integrated media planning and buying platform, Blis builds audiences using accurate, consented location data combined with a broad range of rich and powerful anonymised datasets. It has an international team of more than 240 people working for some of the world’s largest and most customer-driven companies. The award-winning company has grown rapidly over the last five years, with revenues rising to c£60 million this year.
LDC is backing the existing management team led by CEO Greg Isbister. The private equity firm is supporting their growth plans to invest in new product development, broaden its service offering and expand the team across Europe, the USA and Asia-Pacific.
