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Lennertz & Co leads Series B round in Brilien.de

A private equity fund initiated by Hamburg-based family office Lennertz & Co is acquiring a minority stake in SuperVista AG, which operates under the “brillen.de” brand in Germany. 

Lennertz & Co, alongside some of SuperVista’s founders and employees, are participating in the current Series B funding round, which has amounted to a sum in the tens of millions. 

With its unique digital concept, the Brandenburg-based company combines the cost efficiency of an online provider and the necessary customer service provided by having a traditional brick-and-mortar store. The partner opticians in the SuperVista-network are thus enabled to hold their own against the competition of larger optical franchise stores and pure online providers. 

The SuperVista concept is based on integrating both online and in-person practices. The idea helps build robust customer acquisition through online marketing with bespoke digitalisation. The process starts with the purchase and fitting of the glasses, to their production, through to the on-site product handover to the customer, eliminating intermediary costs. 

Its network of partner opticians now covers seven countries with over 1,700 branches, including the company’s own stores. The turnover of the SuperVista Group was recently over 200 million EUR and continues to grow in line with the industry.

Lennertz & Co. had already invested in SuperVista AG at an earlier stage and had sold its shares in 2016 to the US investment firm TCV, SuperVista’s current anchor investor. 

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