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Metric Capital invests in premium Danish toymaker Maileg

Pan-European private capital manager Metric Capital Partners has partnered with growth investor Scope to invest in high-end Danish toy brand Maileg.

The deal – whose value is undisclosed – is Metric Capital’s third investment in the Nordics since 2013. The most recently published financials for Maileg last year were €35 million in revenues, and €12 million in EBITDA.

Established in 1999, and headquartered in Herning, Denmark, Maileg designs artisanal, hygge toys, reminiscent of older times. Its toy range includes mice in matchbox beds and small dollhouses.  The investment in Maileg will help grow the business in the UK and internationally, as well as online, by adding a D2C site and growing existing retailers.

Metric Capital has raised more than €2.7 billion of capital across four funds since its inception in 2012. This deal marks its second new investment this year, following the acquisition of a stake in Zambrero, the international Mexican restaurant group, in February.

Maileg co-founders Dorthe and Erik Mailil are reinvesting alongside Metric Capital and Scope, retaining a significant stake in the business. The company has grown rapidly since its inception, with Maileg Inc. and Maileg GmbH established as subsidiaries in Atlanta, and Hamburg, Germany, respectively, to service increasing demand. The firm’s designs are available for purchase from over 4,000 premium retailers globally.

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