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Mistral Equity launches Worldlynx Wireless

Mistral Equity Partners, a private equity firm focused on the consumer and media sectors, has made an investment in WorldLynx Wireless, a company formed to acquire 10 Bell Mobility independent wireless dealers across Canada.

Worldlynx Wireless will have a national geographic footprint in both retail and small/medium business market coverage, including 53 retail locations and a substantial SMB-focused sales force.

“This is a tremendous investment opportunity for Mistral as the Canadian wireless industry is poised for significant growth in the coming years, with Bell Mobility particularly well positioned to benefit,” says William Phoenix, managing director of Mistral Equity Partners. “Worldlynx Wireless, comprised of a team of seasoned professionals with significant wireless distribution experience, is ideally suited to guide this business and enhance its profitability.”

“With a national retail footprint, one of the largest Bell Wireless Small, Medium and Enterprise sales force in the country, and Mistral as our equity partner, Worldlynx Wireless is very well positioned for significant expansion,” says Jeff Henry, chairman and chief executive of Worldlynx Wireless. “We’ve brought together a number of the most successful Bell branded dealers in the country and we see substantial value in replicating the best practices of each to create a dynamic, responsive organisation capable of delivering a ‘best-in-class’ customer experience.”

Worldlynx Wireless is a Canadian telecommunications provider, exclusively offering Bell’s complete portfolio of products and services to consumers, businesses and enterprise clients nationwide.

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