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Netzkern and Macaw to form tech services group after sale to Avedon Capital, with Ciesco behind deal

German-based digital agency Netzkern has been acquired by Private Equity firm, Avedon Capital, and will form a new group with Dutch digital services provider Macaw, with specialist London-headquartered M&A advisory firm Ciesco behind the deal.

Ciesco was the exclusive sell-side advisor to Netzkern, an independent full-service digital agency and one of the top Sitecore specialists in the DACH region. Netzkern is a Sitecore Platinum Implementation Partner and Microsoft Gold Partner and offers expertise in all areas, from strategy and design, to development and all-round experience. Netzkern’s team of 100 experts is based across the company’s offices in Wuppertal and Hamburg. 

Netzkern was one of the first Sitecore partners in the DACH region where it now has one of the largest Sitecore teams. Its clients include Dusseldorf Airport, RWE, Festool and Vonovia.

Netzkern will now form a group with Macaw, a leading digital services provider in the Netherlands and Germany. Macaw, which employs 350 people and has expertise in digital marketing, e-commerce, data and AI, aims to become a market-leader in other parts of Europe. Private Equity firm Avedon Capital will support these ambitions.

The combined Netzkern-Macaw IT consulting services company will expand into continental Europe and become the biggest player in Sitecore in the German-speaking world and on the continent. Ciesco called the deal a natural marriage of companies.

Netzkern Co-CEOs Thomas Golatta and Daniel Schulten will further shape the growth of the Microsoft and Sitecore business under the name ‘netzkern, part of Macaw’.

About the agreement, Golatta says: “The past twenty years have been an amazing journey. And we are incredibly proud of the team that has built netzkern to make it what it is today.”

“In recent years, we’ve seen the agency world change dramatically and in order to serve our clients even better, we’re delighted to join forces with Macaw. In Macaw we have found a match in terms of company culture, passion and ambition.”

“We look forward to our first joint projects and to continuing our journey of discovery together.”

Golatta adds: “The Ciesco team helped us navigate this transaction and has been instrumental in orchestrating this successful outcome for the shareholders and employees of netzkern. We achieved a fantastic result and joined forces with the partner that will help us realise our growth ambitions.”

William van der Pijl, CEO of Macaw, adds: “We are incredibly excited to be working together to further expand our Sitecore consulting and marketing technology capabilities. And with Netzkern being one of the first Sitecore partners in the DACH region with one of the largest Sitecore teams, the choice was obvious.”

“The company’s extensive strategic and technical experience of designing, building and delivering enterprise-grade platforms based on Sitecore technology for their long-standing German customers will help us continue to grow and achieve our Macaw 25 growth strategy.”

Zoja Paskaljevic, Partner at Ciesco, said: “There is a perfect strategic fit of Netzkern and Macaw. The two companies have expertise in different technologies which are totally complimentary.”

“We are very much looking forward to seeing this new group flourish in the German-speaking market and elsewhere across Europe. In Germany specifically, we project healthy double-digit growth.”

Chris Sahota, CEO of Ciesco, said: “I am proud of our work with Netzkern, Macaw and Avedon Capital Partners, and the relationship we have developed.”

“The combination of Netzkern and Macaw’s teams, with their respective technical abilities – notably with Microsoft and Sitecore – puts the new group in a position to benefit from the fast growth we are seeing in that market.”

“The partnership will create a compelling offering in the marketplace for local, regional and global brands.”

Netzkern is already one of the most respected partners for Sitecore and the implementation of Kentico CMS, the world’s leading CMS providers. The company’s Sitecore team is one of the largest in the DACH region, with over 50 highly skilled specialists, including Certified Sitecore coaches recognised by Sitecore as MVP, or Most Valuable Professionals.

Macaw has built strong partnerships with Microsoft and Sitecore and is ranked as a ‘Great Place to Work’. It hopes to grow its team to 1,000 by 2025 and continues to emphasise data, customer experience and business applications in its work.

Avedon Capital Partners, a leading lower mid-market private equity firm in Benelux and Germany, has supported 26 growth companies in the fields of strategy, national and international sales growth, human capital and operational improvement. It has a strong track record of growth and value creation.

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