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No-code software Heyflow raises USD6m

Heyflow, the industry’s first no-code platform for interactive user experiences, has closed a USD6 million seed financing round led by Project A Ventures.

Heyflow solves the growing challenge companies face when trying to design high-converting user experiences, fast and cost-efficiently. Heyflow provides companies with a platform to build, design and integrate interactive clickflows – without the need to write a single line of code.

Additional investors include existing backers Atlantic Labs and Possible Ventures as well as several angel investors including Philipp Westermeyer (OMR).

A great user experience is paramount for companies to engage, convert and acquire new customers. Demand is higher than ever, however, engineering resources are scarce and expensive.

By introducing no-code software, Heyflow enables any organisation in the world to create outstanding user experiences and raise conversion levels by building personalised, interactive clickflows for sales, marketing and recruiting purposes within a few hours, instead of investing months.

“From small businesses to large organisations, everyone needs a great user experience, but only few of us can code,” says Amir Bohnenkamp, Co-Founder of Heyflow. “The idea of clickflows is to build something super easy that people can engage with without having to type, because typing is a conversion killer, especially on mobile phones. We want to provide an experience that resonates with peoples’ habits and lifestyles to quickly get them onboard. With a no-code platform like Heyflow, companies can level the playing field when it comes to optimizing their conversion rates.”

Until recently, the development of clickflows has come at the expense of high engineering efforts. Building a clickflow requires the rule automation and interactiveness of a bot builder, the design flexibility of a website builder, and the conversion intelligence of an advanced analytics tool.

Heyflow combines all these aspects into one platform, thus changing the way conversion funnels are built by offering an easy to use drag-and-drop builder. Use cases include onboarding and signup flows as well as lead generation and customer retention funnels in financial services, insurance and recruiting.

Heyflow was founded in 2020 by Dustin Jaacks (previously Google) and Amir Bohnenkamp (previously Medwing, BCG Digital Ventures) in Hamburg, Germany.  Since its soft-launch in January this year, the company has seen rapid growth, acquiring hundreds of paying customers from small organizations to insurance companies in more than 15 countries. The capital raised will be used to support go-to-market and product development efforts.

Dr Anton Waitz, General Partner at Project A, says: “No-code platforms are seeing very strong momentum, as they offer great opportunities for smaller companies without significant engineering capacity. Amir and Dustin are driven by their mission to build a highly intuitive drag and drop product that helps their users to better acquire, convert and onboard customers. Heyflow has seen enthusiastic first demand in the market – and we strongly believe it can become a clear leader in the space.”

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