Noerr is advising the globally operating e-commerce platform Global Fashion Group (GFG) in connection with a financing round and the integration of two additional Brazilian fashion portals. A Noerr team headed by Prof Dr Christian Pleister (pictured) acted for GFG.
Under the leadership of the main investors Kinnevik and Rocket Internet, the current GFG investors are providing total equity of EUR150 million. In addition, Kinnevik, Rocket and listed company Millicom are contributing their shares in the Brazilian online portals Kanui and Tricae, valued at EUR 150 million. Both companies will be integrated into Dafiti, a GFG portal. As a result of the transactions, the overall valuation of GFG increases to a total of EUR3.1 billion.
Noerr already took the lead in 2014 in assisting the consolidation of five leading online fashion trading companies into Global Fashion Group, the globally leading online fashion platform in emerging markets. Companies which belong to GFG include the online fashion traders Dafiti (South America), Lamoda (Russia and CIS states), Zalora (Southeast Asia), Namshi (Middle East) und Jabong (India), all of which are leaders in their relevant markets.