Noerr has provided advice and support to meal kit company, HelloFresh, on its strategic acquisition of Canadian competitor Chefs Plate.
HelloFresh entered into an agreement with the shareholders of Chefs Plate to acquire all shares in the company. Both companies will operate under the umbrella of HelloFresh in the future. The acquisition positions HelloFresh as the unrivalled market leader in Canada with target revenue of CAD 200 million for 2019. The closing of the transaction is subject to conditions precedent and is currently expected to occur within the next few weeks.
In March, Noerr advised HelloFresh on the acquisition of its US competitor, Green Chef Corporation. HelloFresh often turns to Noerr for advice, including recent advice on its successful IPO from a team led by Christian Pleister as corporate counsel.