Lower Mid-market private equity firm NorthEdge has supported the primary management buyout of ICP, a global marketing services consultancy.
ICP is headquartered in London with offices across Europe, Asia, and North and South America. The business provides digital marketing, digital asset management services, creative production and consultancy services to global brands, such as Mars, Unilever, Coca-Cola, Diageo, Warner Bros. and CVS Aetna, supporting them to deliver their increasingly complex multi-channel marketing strategies.
NorthEdge is backing Christopher Grakal, CEO, and his 250-plus strong team, to accelerate the firm’s growth. With NorthEdge’s support, ICP will expand its existing client base, launch new services, and upscale its team to support the delivery of the growth plan.