OpenAI is accelerating its push into enterprise AI adoption through the acquisition of consulting firm Tomoro and the launch of a private equity-backed joint venture aimed at scaling the deployment of its software across corporate clients, according to a report by Bloomberg.
The ChatGPT developer said it has agreed to acquire Tomoro, an AI consulting and engineering firm, which will help staff the newly created OpenAI Deployment Company with around 150 engineers focused on implementing AI systems within businesses. Tomoro has previously supported clients including Virgin Atlantic and Supercell.
Financial terms of the acquisition have not been disclosed.
The move forms part of a broader strategy by leading AI developers to expand beyond model development into large-scale enterprise deployment, as companies seek to monetise significant investment in foundation models by embedding AI more deeply into corporate workflows. The approach relies heavily on so-called “forward-deployed engineers” who work directly with clients to identify and implement AI use cases.
OpenAI’s new deployment-focused entity is backed by a consortium of private equity investors including TPG, Brookfield Asset Management, Advent and Bain Capital, who together are contributing more than $4bn in capital. The structure is majority-owned and controlled by OpenAI.
Brookfield confirmed it will invest $500m into the venture, with its listed arm Brookfield Business Corp leading the allocation.
The initiative comes amid increasing competition in the enterprise AI market, with rivals also pursuing similar strategies. Anthropic, for example, recently announced partnerships with Blackstone, Hellman & Friedman and Goldman Sachs to develop comparable deployment-focused capabilities.
OpenAI and its partners are positioning the new structure as a long-term platform to drive corporate adoption of AI technologies, combining consulting, engineering, and capital backing to embed AI systems at scale across global enterprises.
