Private equity firm PAI Partners is to acquire sport and wellness platform Nutripure from global private investment firm Ardian, through its PAI Mid-Market Fund.
Upon completion, PAI will be the majority shareholder with a controlling stake, alongside the founders and Bpifrance.
Established in France in 2017 by Florent and Christophe Carrio, Nutripure is a digital nutrition brand that provides products and services including food supplements and sports nutrition, primarily through its own website. The company provides around 40 products for consumers.