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PE-backed MGME acquires PRIME Event Partners

McVeigh Global Meetings and Events (MGME), a corporate meetings and events company and a portfolio company of  private equity firm Infocommerce Partners, has acquired PRIME Event Partners, a Canadian full-service event management company. 

This move expands on MGME’s global presence, with offices in Toronto and Vancouver, bringing new growth opportunities and enhanced service capabilities to clients across North America and around the world.

“We are very excited to welcome the PRIME team to our family,” says Jeff Guberman, CEO of MGME. “The acquisition of PRIME builds on our global business strategy with an incredible team that brings depth of experience in life sciences, financial services, IT/telecom and automotive sectors along with a history of award-winning incentive and conference programs.”
PRIME Event Partners has earned numerous industry awards throughout its 30-year history, including the prestigious SITE Crystal and ICE awards. The company, now a wholly owned subsidiary of McVeigh Global Meetings and Events, will continue to operate as PRIME Event Partners. MGME plans to expand on PRIME’s existing operations starting with a new Toronto office.  

“Our alignment with MGME enables us to bring more resources, creativity and innovation for the continued benefit of our clients,” says Jonathan Buchwald, President and CEO of PRIME. “Our team members are eager to be joining forces with MGME and establishing more impactful ways of serving our combined customer base.” 

MGME also recently announced the addition of industry veteran Alissa Hurley to their management team. Alissa will be responsible for the overall management of the Canadian entity as Vice President, Canada. Jonathan Buchwald will continue as an advisor to the organisation. 

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