Perwyn has co-led, together with Verlinvest, a $22 million Series A funding round in the direct-to-consumer health and fresh cat food brand KatKin.
KatKin has grown significantly in recent years in line with growing demand for its industry-first fresh-cooked cat food. Perwyn and Verlinvest join Octopus Ventures and angels as investors in KatKin.
As creator and champion of the new ‘fresh’ cat food category, KatKin is the rebel in a fast-growing market, challenging the pet food industry to do better for cats. Led by co-founders and siblings Brett and Nikki O’Farrell, KatKin’s fresh recipes have been formulated by a Board Certified Veterinary Nutritionist to meet the biological needs of cats. Each recipe uses 100% human-grade meat, that’s gently steam cooked and then frozen fresh, featuring 0% fillers, grains or preservatives.
KatKin also controls its entire supply chain, from UK sourcing to carbon-neutral shipping, making sure its fresh cat food is free from any risks associated with mass production. The business prides itself on doing things the right way, even if that means taking the hard way.