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Private equity-backed Questback continues global expansion

Questback, a specialist in enterprise feedback management which is 70 per cent owned by private equity firm Reiten & Co, increased enterprise revenues by 40 per cent in 2015.

Greater sales were driven by the growing importance of feedback to business competitiveness, the strength of Questback’s powerful, cloud-based platform, and its strategic partnership approach.
To further accelerate its growth, as of February 2016 Questback CEO Frank Møllerop will be based in an expanded New York City office, from where he will lead company operations. This reflects the importance of North America to Questback’s growth strategy, and the company’s increased focus on the market opportunity within the United States.
“Our 2015 figures demonstrate that we are delivering on what we set out to do – increasing organic growth through sales of new software licences to larger enterprises,” says Frank Møllerop, CEO of Questback. “In 2015 we began the journey of expanding our global business, by widening our footprint in the United States. This will be one of the cornerstones for our growth going forward, which is why I am relocating to New York.”
Over the last three years, Questback has focused on its enterprise offering, developing into a strategic partner for its customers by providing market leading cloud-based software solutions for HR/employee engagement, customer experience and market research. This platform enables organisations to collect wisdom from employees and customers to improve the pace and quality of business decisions.
Geographically, the United Kingdom, Central Europe and the United States showed the strongest growth in 2015. Investment in research and development increased by 50 per cent, and will continue at this level in 2016. Questback has more than 300 employees and opened and expanded new offices in 2015.
“Companies in industries such as finance, energy and retail, are experiencing major disruption to their traditional business models,” says Møllerop. “To meet these challenges our customers are committed to capturing the feedback of employees and customers, and using this insight to make better business decisions. We help them achieve this, providing solutions that cover the entire feedback process, from simple surveys to complex and strategic systems for large organisations. Working with our customers, we are transforming the way enterprises handle, and act on, feedback.”

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