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Project A co-invests in Perfect Drive Sports Group

Project A co-invests in Perfect Drive Sports Group (PDSG), Europe’s largest eCommerce company for golf equipment. 

PDSG consolidates two brands under one roof – Clubhouse Golf in the UK and All4Golf in Germany. The group is the leading online retailer of golf equipment in the UK and the German-speaking region.

Project A’s involvement in PDSG is a private equity co-investment, made in collaboration with Bregal Unternehmerkapital, which acquired a majority of PDSG earlier this year.

Ben Fischer, General Partner at Project A, states: “The Perfect Drive Sport Group has shown strong growth in the highly fragmented European market for golf equipment. The Covid-19 pandemic has further changed the purchasing behaviour of golfers from offline to online, a development PDSG is well positioned for. With our operational model, Project A is able to support PDSG’s growth beyond the current markets and help them leverage their tech, data and marketing capabilities.”

The two PDSG brands are the largest distributors of golf equipment in their respective markets, following a direct-to-customer approach with a wide range of products and competent advisory services, from customisations to repairs. PDSG has more than 150 employees across its two locations in Hannover (All4Golf, founded in 1986) and Manchester (Clubhouse Golf, founded 2003).

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