Revalize, a firm in sector-specific revenue operations software for manufacturers, their distributors, and their specifiers, has secured a significant minority investment into the business for Hg.
As part of the transaction, Revalize is planning to acquire three European software companies. The addition of PROCAD Group in Germany, SpecPage in Switzerland and TENADO, also in Germany, will extend the Revalize solution portfolio and its European operations.
Revalize is backed by TA Associates (TA), a global growth private equity firm, and ST6, a group of highly experienced software operating executives who specialize in accelerating transformational change. ST6 is led by Mark Friedman, a successful software operating executive and investor. Together with an experienced management team, TA and ST6 formed Revalize as a platform of scale, delivering sector-specific software solutions that drive growth for manufacturing companies, their channels and their customers.
Introducing Hg to this group brings further software expertise, particularly to support European expansion, and accelerates the company’s rapid growth. Since its formation in June 2021, Revalize has nearly doubled planned revenue objectives for the first year of operations, creating a business now worth USD1.8 billion in Enterprise Value, following this transaction.
Jim Contardi, CEO of Revalize, says: “Revalize is building the most complete enterprise-grade portfolio of sector-specific revenue operations solutions in the manufacturing sector. We have made an outstanding start, with our software tools helping manufacturers across North America and Europe get their products specified, selected, and sold. The investment and support from Hg aims to accelerate this success, bringing even more specialised products to help our customers digitalise their businesses. We are delighted that this strategy has progressed further with three new acquisitions in Europe and we warmly welcome PROCAD, SpecPage and TENADO to the group.”
Mark Friedman, Chairman of Revalize and Managing Director of ST6, says: “In Revalize, we see another opportunity to bring together experts in the world of enterprise software to accelerate growth for a business with enormous potential. Together with TA, we have now brought together 13 complementary businesses to create an outstanding offering to manufacturing customers. We welcome Hg, who will bring extensive experience, particularly in Europe, to continue this trajectory.”
Hythem El-Nazer, a Managing Director with TA, says: “We established Revalize as an industry champion, positioning the business to benefit from the rapid acceleration of the digital transformation in manufacturing. We are excited about the future and the continued strong growth prospects for the business. We welcome Hg to the next stage of the company’s journey, focused on promoting further growth through product innovation and strategic acquisitions.”
JB Brian, Partner at Hg, adds: “When industries push to digitalise it presents enormous opportunity for software providers who establish themselves as champions in their sector. We’ve seen this play out in many other industries and we’re delighted to bring that experience to Revalize. We’re excited to work with Mark and Hythem once more as we back Jim and a very impressive leadership team to drive further growth.”
Today, with over 10,000 customers across North America and Europe, Revalize empowers manufacturers to elevate buying experiences, accelerate sales cycles, and streamline manufacturing through purpose-built software. The company offers a full suite of specialised, mission-critical software solutions built to simplify customer processes and reduce friction throughout the entire revenue operations cycle.
The terms of the transaction have not been disclosed and are subject to customary regulatory approvals.
