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Round2 Capital invests EUR4m in Vainu

European revenue-based finance provider Round2 Capital, has expanded its commitment to the Nordic tech market with a EUR4 million investment in Finnish SaaS company Vainu. 

The investment fund, based in Vienna, Berlin and Stockholm, has been working with Vainu since 2019 and provided both revenue-based financing and equity in the current round. With this fresh capital, Vainu was able to transform its business, doubling its annual average customer value (ACV) while systematically moving away from a small standalone customer segment.

Vainu is a software-as-a-service (SaaS) vendor that operates a company information platform to help customers achieve rich personalisation in sales and marketing through real-time enterprise data. The company, which is based in Helsinki and currently employs one hundred and thirty people, first partnered with Round2 Capital in 2019. 

Mikko Honkanen, one of Vainu’s co-founders, says: “During the past three years, we have spent a lot of time and effort in building capabilities that mid-sized, large and enterprise customers need. At the end of the day, it comes down to data coverage and quality, and our ability to deliver proprietary information in a modern way. Sometimes it’s our native CRM connectors, sometimes our online platform and sometimes it’s the set of APIs they need. A good example of our enterprise capabilities is our new Vainu developer portal that we’re releasing today.” 

Jan Hillered, Founder and Managing Partner of Round2 Capital, says: “Vainu plays a vital role in ensuring that sales and marketing teams across Northern Europe keep their customer data actionable and up to date. Vainu adds tremendous value by improving sales productivity and thereby the return on investment. Since the very first meeting with the Vainu team, I have been impressed by the way they go about their business. We at Round2 are thrilled to be part of their journey, providing the capital they need for scaling up the business. I also am convinced that the financing structure Round2 has provided fits extremely well to their needs and that it creates a sound base for the next phase of Vainu’s development”.

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