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Salsify acquires SKUvantage

Salsify, a Commerce Experience Management platform, has acquired SKUvantage, an Australian provider of products and services to help retailers, distributors, and manufacturers deliver engaging digital product content to buyers, with less time, cost, and effort.

With this acquisition, Salsify expands its growing global footprint to this strategic market. The thousands of brands using Salsify will now have seamless access to Australia’s biggest retailers through Australia’s most trusted product content network, SKUVantage. These organisations will benefit from a unified system of product experience management and access to the world’s fastest growing retailer network in a vibrant ecommerce market. According to IBISworld, online grocery shopping growth in Australia has grown 90 per cent over the last two years.

Ecommerce is becoming increasingly global. However, engaging product experiences that power ecommerce must combine global content and oversight with local optimisation. Enabling brands and retailers to seamlessly partner to deliver great commerce experiences in every market around the world is Salsify’s mission. This acquisition will serve as a basis for the company’s expansion into Australia, New Zealand, and the greater APAC region.

“Many of Salsify’s customers are either already global, or aspire to be,” says Jason Purcell, co-founder and CEO of Salsify. “SKUvantage has the largest, most mature, deepest commerce experience network in Australia, just as Alkemics, another recent acquisition, expanded Salsify’s footprint across Europe. Our customers can be assured that we are dedicated to providing an open world network where they can connect to their consumers without the barriers presented by rent-charging, legacy intermediaries.”

Founded in 2012 by former online retailers, SKUvantage serves the product content requirements of more than 200 brand manufacturers, including nearly all the global brands operating in Australia, and over 80 per cent of the top 100 fast-moving consumer goods companies (FCMGs). SKUvantage powers the exchange of accurate, approved product content with their clients’ retailer and wholesaler customers, across a diversity of sectors in Australia and New Zealand. The SKUvantage platform makes it easy for hundreds of retailers, wholesalers, and agencies to ensure they have the most accurate and complete content from SKUvantage brand customers. Through this streamlined collaboration, retailers are able to create and optimise the product experience and product page performance on their digital shelf. Salsify and SKUvantage already share numerous global clients including Coca Cola, L’Oreal, and Mars.

SKUvantage’s technology and services power the entire product content lifecycle, from creation to data management to syndication. SKUvantage excels in the creation of photography, imagery, and digital enhanced content for many of its global and local customers. SKUvantage’s ability to create this work at scale will be a powerful addition of capabilities for Salsify’s existing customer base.

“Digital is the driver of commerce growth worldwide, as well as here in Australia, and that is why we are thrilled to join the Salsify team,” says Daniel Roberts, co-founder and CEO of SKUvantage. “Both companies share a vision for helping brands and retailers win on the digital shelf, and we have spent years creating an open-networked world where they can collaborate seamlessly at both speed and scale. We now join forces to accelerate this journey for our customers, together.”

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