San Francisco Equityity Partners (SFEP), a private equity firm focused on expansion-stage companies in the consumer sector, has acquired a majority stake in Rustic Bakery, a pioneer and market leader in organic and specialty foods, and one of the highest-velocity specialty cracker brands in the market. Terms have not been disclosed.
Founded in 2005 by Carol LeValley and her husband Josh Harris, Rustic Bakery is a leading specialty foods company that manufactures and markets a growing portfolio of artisanal products, including crackers, crisps, cookies and biscuits. The company manufactures its organic, non-GMO products with locally sourced ingredients at its Petaluma, CA production facility, where it controls a proprietary production process to maintain exceptional product quality.
