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Serrala secures strategic investment from Hg

Serrala, a global financial automation and B2B payments software company, has secured a majority investment from Hg, a leading global software and services investor.

Following the transaction, Serrala’s CEO Sven Lindemann and existing investor, Waterland, will continue to support the business and remain as significant minority shareholders in the business.
Founded in 1984 and based in Hamburg, Germany, Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.
Serrala enables the ‘Office of the CFO’ to automate and optimise all processes for corporate payments and cash management to save costs, minimize fraud risks and gain real-time insights into their world of payments. It is a fast-growing company with global offices across North America, Europe and Asia and over 700 employees. Today, Serrala drives innovation for more than 2,800 customers including more than 100 of the S&P500 and around two thirds of companies listed in the DAX.
For Hg this investment follows two decades of experience in growing tax & accounting technology businesses across Europe and North America, and also extends Hg’s footprint in software for the ‘Office of the CFO’, joining Hg’s recent investments in Prophix and insightsoftware, as well as Hg’s long-standing backing of Sovos.  Together with Serrala, these complementary businesses all improve the efficiency of financial and tax management for corporations globally.
Stefan Margolis, Partner at Hg, says: “Serrala is an ambitious, global financial software business, offering truly differentiated SaaS solutions into the ‘Office of the CFO’. Hg has been investing in this sector for decades and recognises Serrala’s huge potential to continue this growth trajectory. We’re excited to be backing Sven and his team, who have successfully grown and internationalized the firm over the last few years, through impressive organic growth and strategic acquisitions.”
Sven Lindemann, CEO of Serrala, says: “Serrala’s innovative solutions are critical as businesses look to invest in automating their finance processes for both inbound and outbound payments. Building on our strong organic and inorganic growth, as well as our investments in cloud technology, we are proud to welcome Hg to the team for this chapter of our growth story. As a specialist software investor, with a track record of growing technology businesses, they will work alongside the Serrala team to take the business to the next level.”
The terms of the transaction have not been disclosed and completion is subject to customary closing conditions.

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