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Sky9 Capital leads USD5m Series A+ round in China social e-commerce platform Home Inc

Home Inc, a social e-commerce platform for the home furnishing industry, has completed a USD5 million Series A+ round of financing led by Sky9 Capital with participation from existing investor Capital Today.

Home Inc is a social e-commerce platform for furniture and home furnishings in China. The Hangzhou-based company provides an online platform that utilises an innovative, sharing-economy approach to sales and marketing, connecting prospective customers with prior customers both online and offline. The company is different from other furniture e-commerce companies because it provides a network of virtual showrooms, called “Lifestyle Homes”, for prospective customers to personally experience the products in a real offline home environment. The prospective customer can also interact with existing furniture owners either online or offline at these Lifestyle Homes for detailed information on the products prior to purchasing, resulting in improved customer experience and satisfaction. 
 
Home Inc.’s Founder and CEO Qiming Zhao, says: “The furniture industry is complicated, so I have been very selective about potential investors. Sky9’s team has a strong track record of investing in some of the leading sharing economy and social e-commerce companies in China, like Tujia, PinDuoDuo, MaMaDaV, and XiaoHongChun. I look forward to continuing to work with the partners of Sky9 as I value their experience and strategic insights.”
 
“As a serial entrepreneur in the furnishing business, Qiming has demonstrated his operating strength as well as his insight into how the industry will evolve in the future,” says Sky9 Capital Founder and Managing Director Ron Cao. “His authenticity and leadership qualities are truly impressive, and we are excited to be part of this unique opportunity to build a truly differentiated business.”
 
Home Inc currently has 20,000+ registers members and a network of 300+ virtual showrooms in cities such as Hangzhou, Beijing, Wuhan, and Xiamen.

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