The Spanish Association of Capital, Growth and Investment (ASCRI), which represents the venture capital and private equity industry in Spain, has driven the private capital industry’s evolution towards investing for a sustainable future, with a strategic rebranding process.
Its new brand, SpainCap, will allow the trade body to convey its purpose more effectively.
The rebranding process has been led by the association’s management team and managed by BrandFor, a strategic consulting and branding company.
The new positioning is embodied under the slogan ‘Capital for a Sustainable Future’, which will accompany the new brand and seeks to convey the intention and purpose of the association in a creative and powerful way.
The new name highlights the concept of ‘Spain’ as a country and ‘Cap’ as ‘capital’, building a clearer identification with the private capital industry and representing an array of different investment strategies.
