Spreadshirt, a specialist in mass customisation apparel, has announced an investment of EUR10m by private equity firm Kennet Partners and existing investor Accel Partners.
Spreadshirt, a specialist in mass customisation apparel, has announced an investment of EUR10m by private equity firm Kennet Partners and existing investor Accel Partners.
Spreadshirt is a company for online mass customization, where goods can be personalized by consumers to make them more relevant and valuable, with a minimum order of one.
Spreadshirt extends this capability to partners, large and small, who want to offer personalized shirts and other apparel to their communities and customers.
Partners range from individuals with a blog to the world’s largest brands.
Spreadshirt will use the funding to add new products and capabilities to its online platform, to strengthen its international footprint, and for innovative messaging to the massive market of people who wear clothes.
‘Spreadshirt mixes an online ‘Web 2.0′ platform with the offline worlds of fashion, mass customization, and real-time manufacturing. Combining this with our global coverage means we require a financing partner with a range of experience to contribute more than simply cash,’ says Jana Eggers, chief executive of Spreadshirt. ‘Kennet, and specifically managing director Max Bleyleben, demonstrated their partnership mindset, and past results. We were sold.’
‘Spreadshirt is an example of a capital-efficient business that has built not only a strong leadership position in Europe, but also quality leadership in North America,’ says Bleyleben (pictured). ‘The entrepreneurial team behind Spreadshirt – founder and chairman Lukasz Gadowski, founder and CTO Matthias Spiess and chief executive Jana Eggers – have built a dynamic, innovative business for mass-customized eCommerce.’
Bleyleben was elected to join Spreadshirt’s board.
