Natural foods entrepreneur Steve Hughes has formed Sunrise Strategic Partners, in partnership with private equity firm Trilantic North America, to provide growth capital and expertise to emerging brands in the healthy, active and sustainable living space.
Based in Boulder, Colorado, Sunrise will focus on partnering with passionate founders that have a strong, unique vision and are ready to take their business to the next level.
"Trilantic and I share the vision that there is tremendous value to be created by helping founders of brands that resonate with the millennial consumer scale their business," says Steve Hughes co-founder and CEO of Sunrise Strategic Partners. "I am excited to partner with Trilantic to create a platform with the growth expertise and capital founders need to scale a great proof of concept into a disruptive force in their category."
"Sunrise Strategic Partners, with its experienced team, network of advisors and industry relationships, will help entrepreneurs accelerate the growth of their businesses," says Jamie Manges, Partner at Trilantic North America. "We are thrilled to be partnered with Steve who has a strong reputation of investing in and growing consumer brands."