TagMan, a tag management system, marketing data and marketing attribution provider, has received USD5m in new funding.
Existing investors Greycroft Partners and iNovia Capital led the financing, and Silicon Valley Bank also injected capital.
TagMan plans to use the awarded funds to ramp up growth of its 300-strong global partnership programme STREAM, which was launched in October 2012 and to support the growth of the company’s customer base globally. STREAM offers its certified partners streamlined tag implementations, reliable real-time, tag enabled data collection and clean, cross-channel marketing data from an independent source. The programme is open to best-in-class application providers; marketing and analytics agencies; and CRM, marketing and ecommerce platforms.
TagMan’s client base has also seen great growth in 2013, and as such the company is now integrated with more than 350 enterprise websites across all major industries. The company’s most recent client wins in 2013 include brands such as Cole Haan, Fanatics, Seatwave, TireBuyer, Stride Rite, Lands’ End, Hayes and Jarvis, Sovereign, Travix and many others.
Jon Baron, chief executive of TagMan, says: "We are excited to deepen our relationship with our investors as we rapidly expand our customer and partner portfolios. This year we have welcomed several major additions to our global list of clients with new accounts across the retail, travel and hospitality and financial service sectors. TagMan’s STREAM partnership programme grew by 200 per cent this year and our customer roster continues to include a who’s who of the world’s top brands."
"TagMan’s focus on facilitating beneficial relationships between marketers and their vendors is resonating with the entire digital marketing ecosystem. In the three years since Greycroft first invested, TagMan has become the undisputed leader in tag management system, marketing data, and marketing attribution. We are delighted that TagMan is building a world-wide organisation to bring its solution to marketers around the globe," says Ian Sigalow from Greycroft Partners.
