Munich-based venture capital firm Target Partners has led a seven-figure financing round for adeven GmbH, a technology company headquartered in Berlin and London, that verifies and optimizes mobile advertising campaigns for publishers and advertisers in real time.
The financing will support the company’s international growth.
Adeven GmbH analyzes the overall context of mobile advertising campaigns, including the number of screen inserts. The company focuses on apps and mobile websites. "We process over 20 GB of data from Apple’s app store alone, and extract more than 100 billion individual data points, which we analyze, evaluate, and prepare", stated Paul H Müller, CTO and co-founder of adeven GmbH.
Christian Henschel, CEO and co-founder, says: “Customized mobile advertising solutions offer publishers and advertisers more effective and targeted campaigns, resulting in increased revenue.”
Olaf Jacobi (pictured), a partner at Target Partners, is convinced of adeven’s strong growth potential: "Adeven fulfills the prerequisites for international success: stable and innovative technology combined with a first-rate team with many years of market experience. Paul’s app publishing company, Rapidrabbit, has generated over ten million downloads, worldwide. Christian used madvertise to help build one of the leading mobile players in Europe, and expanded the publisher network from 70 million to over two billion impressions."
"At adeven, we’ve had an international focus from day one. We’re opening new offices in New York and San Francisco to complement our offices in London and Berlin. Our goal is to bring more transparency and measurability to the mobile ecosystem," says Henschel. "To many, mobile advertising is sort of a black box. And we turn the lights on, if you will.”