PE Tech Report


Like this article?

Sign up to our free newsletter

TECHNEDs expands business portfolio with marketing capabilities from Tricca

Technology Investment experts TECHNEDs has joined the board of IT & Telecoms marketing specialists Tricca to provide marketing expertise to their portfolio of technology firms. This investment brings marketing strategy and technology together fast tracking business growth.

Founded in 2014 by Paul Richens, Tricca has experienced three years of successive growth due to the focus on relationship building with clients, taking the time to really understand each businesses technical challenges and setting the right strategic and tactical goals to help achieve commercial marketing success.
Technology has changed the way businesses need to engage with their audiences and businesses need to continuously evolve the platforms they use and the language in which they speak to stand out against the competition. A company’s culture and values need to extend through every customer touch point. This is where Tricca can help to improve customer experience, undertake a brand refresh or focus on tactical targeted campaigns to provide marketing fuel for business growth.
Simon Mewett, TECHNEDs CEO, says: ‘Marketing runs deep through every element of a business. In order to grow successfully, a detailed marketing strategy is critical. Tricca has demonstrated that they really get under the skin of each client, recommending the right solutions that both generate cut through and provide a return on investment. We’re delighted to be investing in Paul and the team.”
Paul Richens, Managing Director of Tricca, says: ‘Developing businesses for growth requires focus, dedication, ambition and most importantly experience. Becoming part of the TECHNEDs portfolio helps us to perfectly position Tricca as experts in our field and with Ed Crane joining Tricca as Sales Director, this will help accelerate Tricca’s growth strategy to work with similar investment portfolio businesses in the future.’

Like this article? Sign up to our free newsletter