Yorkshire-based Private Equity House, Traditum has made a £1.75 million investment in Halifax-based Sniffers Pet Care.
The funding will allow Sniffers to build on its established relationships, support the rollout of new brands and product ranges and will enable them to invest in new manufacturing and distribution roles at its Halifax (Elland) site.
Sniffers is a family-owned business with over 40 years of experience in the pet industry across retail and distribution. Specialising in natural pet treats and supplying the likes of Pets at Home, Jollyes and hundreds of independent retailers with its brands including Walter Smith, Buffalo Natural Dog and Monster Chocs.
