Verdane has secured a partial exit from its investment in Voyado, a fast-growing Nordic retail technology platform, through the sale of a controlling stake to US-based alternative investment firm Viking Global Investors.
The transaction values Voyado at SEK3.5bn ($350m) and underscores continued private capital appetite for vertical SaaS assets.
Voyado, founded in 2011, offers a unified customer data and loyalty management platform used by over 400 brands – including H&M, LYKO, and By Malene Birger – to drive personalised shopper experiences and boost repeat revenue. Over the past three years, the company has delivered 32% average annual revenue growth and reached profitability on its path to international expansion into the UK, Benelux, and Germany.
The deal was signed on 13 June, with completion of the transaction subject to customary regulatory approvals.
Voyado’s existing shareholders Novax, Verdane, eEquity, and the H&M Group remain shareholders, alongside the company’s founders.
