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Wild secures additional GBP5m investment from existing investors

Wild Cosmetics, a design-led personal care start-up which pioneered the UK’s first plastic-free refillable deodorant in 2019, has closed GBP5 million in additional funding from existing investors to double down on its mission to remove single-use-plastics and unnecessary chemicals from everyday bathroom routines.

Wild Cosmetics, a design-led personal care start-up which pioneered the UK’s first plastic-free refillable deodorant in 2019, has closed GBP5 million in additional funding from existing investors to double down on its mission to remove single-use-plastics and unnecessary chemicals from everyday bathroom routines.

Raising GBP7.5 million to date, existing investors Creator Collective Capital, dutch Slingshot Ventures also participated again. Prominent digital creators and influencers including Niomi Smart (1.4m following), Grace Beverley (1m following) and Caspar Lee (2.4m following) also followed on with their initial investment from Wild’s previous rounds.

The subscription-based company recorded 400 per cent YoY growth in 2021, selling 2.5 million of its gender neutral line of elegantly designed natural compostable deodorants. The round was led by JamJar Investments, the venture fund led by the innocent drinks founders.

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