Pan-European private equity firm Astorg is to acquire a majority stake in data management specialist Redslim from Founders Eric Bensimon, Alberto Alcaniz, Soren Altmann, and Patric Mezei, who will re-invest significantly in the business.
Leveraging a proprietary technology platform, Redslim focuses on servicing clients in the Consumer-Packaged Goods (CPG) and Consumer Healthcare (CHC) segments including Mars, Danone, L’Oréal, and Kenvue. Headquartered in Switzerland with a Pan-European presence, Redslim harmonises and integrates data from more than 50 sources and countries globally, providing insights on commercial performance, market shares, marketing, innovation, and pricing, directly feeding client data lakes and C-level reporting.
According to a press statement, Astorg will look to support the company’s growth and international expansion, collaborating closely with the Founders and the existing management team.
The investment will be part of Astorg’s Mid Cap portfolio, representing the sixth portfolio company of the fund to date, and the third one in Software & Technology.
